Creating iOS apps begins with clarity about the target users, the app’s purpose, and the primary problem to address in the initial release. A solid discovery phase defines the MVP scope, selects an appropriate architecture, and prevents features that seem impressive on paper but fail to enhance actual usage.

After the foundation is in place, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation flows, robust state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.